List of MBA Marketing Projects

Some of the marketing projects thats can be chosen for MBA: Customer Satisfaction Survey Consumer Perception Survey Service Quality Study Service Blueprinting Service Process Mapping – Back stage, on-stage Improving service quality using service blueprinting Competition Analysis Service standards Study on effectiveness of employee’s role in service delivery Effectiveness of channels (distributors/ DSAs) in service delivery Effectiveness of channels (on-line/ Internet) in service delivery Customer Data Analysis Study of Institutional markets Effectiveness of promotion schemes Measurement of Brand awareness and brand perception Customer Loyalty study Study of purchase influencing factors Customer Profiling Advertising effectiveness study