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List of MBA Marketing Projects

1:00 PM - By Thirumalai Kumar 0

Some of the marketing projects thats can be chosen for MBA:

  1. Customer Satisfaction Survey
  2. Consumer Perception Survey
  3. Service Quality Study
  4. Service Blueprinting
  5. Service Process Mapping – Back stage, on-stage
  6. Improving service quality using service blueprinting
  7. Competition Analysis
  8. Service standards
  9. Study on effectiveness of employee’s role in service delivery
  10. Effectiveness of channels (distributors/ DSAs) in service delivery
  11. Effectiveness of channels (on-line/ Internet) in service delivery
  12. Customer Data Analysis
  13. Study of Institutional markets
  14. Effectiveness of promotion schemes
  15. Measurement of Brand awareness and brand perception
  16. Customer Loyalty study
  17. Study of purchase influencing factors
  18. Customer Profiling
  19. Advertising effectiveness study 

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